Product engineering that ships

Software that ships, scales, sells. AI where it counts.

We build production-grade web, mobile, and AI products for founders and operators. We're built for the part most studios skip: getting it live and making money. 200+ shipped in 13 years, senior-led, founder-accessible, US office in North Carolina.

IT BIDZFormatrProtosureHomeCaptainMutualFundWalaBravantiWaySpaGreenWorks LendingApricot AcumenMintlinkLuxeLockeraha.storeRyvallAppEvolveUdderColorDandies Barber
200+ products shipped
13 years
5.0 on Clutch100% Upwork Job Success
2+ yr avg client engagement
The problem

Most software gets built. Far less ships. Even less makes money.

Half-finished MVPs, "AI" demos that never became products, teams stuck on the last mile of integration. We optimize for the opposite: products that reach production and generate revenue. Ships, scales, sells.

What we build

Three outcomes, not forty services.

We say no to a lot, so we can go deep on the few builds that ship revenue. We lead with AI where it earns its place, backed by 13 years of software that reached production.

AI workflow automation

We automate one expensive, manual workflow end-to-end (document intake, order and quote processing, back-office ops), with humans reviewing only the exceptions. You stop paying people to do what software should.

Proof: Formatr, an AI document platform. Verified on Clutch ↗

Custom SaaS & product builds

We build from MVP to scaled product (multi-tenant SaaS, marketplaces, portals, dashboards), with a senior-led team shipping a working demo every 2–4 week sprint.

Proof: a real-estate CRM. Verified on Clutch ↗

Modernization & AI retrofits

An aging product or a spreadsheet-run operation, brought into production on a modern stack, with AI added where it drives real ROI.

Proof: an e-commerce SaaS that cut material use 10–15%. Verified on Clutch ↗

Built it already? Once it's live, we help you sell it too, with AI-assisted GTM →

Proof

Real builds, real clients, verified on Clutch.

A sample of what we've shipped. Every review below is verified on Clutch.

Real EstateCustom CRM
★★★★★
They are everything I look for in a software agency.
Custom CRM for the Real Estate IndustryRead on Clutch ↗
E-Commerce10–15% material savings
★★★★★
Their project management, cumulative talent, speed, and ability to adapt and collaborate set them apart.
Custom Software Development for an E-Commerce Co.Read on Clutch ↗
AIDocument platform
★★★★★
I'm very satisfied with the final deliverables.
AI / Web & Mobile Dev for Formatr LLCRead on Clutch ↗
IT Products & ServicesB2B Platform
★★★★★
They took the time to understand our business, offered recommendations, and worked as an extension of our team.
B2B Procurement Platform for IT BIDZRead on Clutch ↗
Read our reviews on Clutch →
How we work

Start small, see proof, then build.

A de-risked path. You never commit a big budget before you've seen it work.

1

Discovery sprint

A short, fixed-fee sprint: we map the workflow, build a working prototype on your real data, and hand you a plan, timeline, and firm quote before you commit to the build. Credited back in full if you move ahead.

2

Build & ship

A senior-led team ships your product to production in 2–4 week sprints, with a working demo each time. You see progress every sprint.

3

Scale & support

We keep it running, evolving, and improving, with the same senior-led team that built it, as an extension of your team.

Most engagements begin with a low-cost discovery sprint, so you see working proof before committing to the build.

Straight answers

Questions buyers ask us.

How much does a project cost?

It starts with a low-cost, fixed-fee discovery sprint that ends with a firm quote, so the planning is inexpensive and the number is clear before you commit, and the sprint fee is credited back in full if you move ahead. For the build itself, most projects start around $30,000 and run north of $100,000. Larger products start around $80,000 and run north of $250,000, milestone-based. We're built for serious products, not $2–5K quick jobs.

Do you actually build AI, or is it a buzzword?

Real, and in production. StartupLabs has shipped AI document platforms (Formatr), AI-generated real-estate listings, and workflow-automation engines using OpenAI, Claude, and LangChain, with deterministic logic kept outside the model so the output stays reliable in production.

Can an offshore team deliver production software for US companies?

Yes, when the team is senior-led and accountable. StartupLabs is a senior-led product studio with a US office in North Carolina, a 100% Upwork Job Success score, and 5.0★ on Clutch across named US clients. You work directly with the senior-led team building it, founder included, with a 4–8 hour response time.

Is my data and IP secure?

Yes. We engineer security-first, build on AWS, and sign NDAs, so your IP stays yours. We've delivered SOC 2- and HIPAA-compliant systems for US healthcare and fintech clients, and build to those standards when your project calls for it.

How fast can you ship?

A focused MVP usually ships in 8–20 weeks. We work in 2–4 week sprints (discovery, design, build, ship, support), delivering a usable core first, then layering features, so you have something real in hand early.

Have a build in mind?

Book a 15-minute fit call. We'll tell you honestly whether it's a fit, what it'd take, and roughly what it'd cost. No pitch, no pressure.

Book your call →