Client & Business Overview
INDUSTRY
PROJECT NAME
CLIENT TYPE
LOCATION
PROJECT TYPE
DURATION
About the Client: A website creation and hosting startup offering bundled digital solutions sought to modernize its outdated content management system. The existing platform lacked flexibility, offered limited design capabilities, and no longer met the expectations of today’s no-code users. To remain competitive, the company required a complete rebuild of its platform, creating an intuitive self-service website builder that would enable customers to design and launch professional websites without any technical knowledge.
Business Problem
Core Problem
The client's existing CMS provided limited design flexibility and customization options, making it difficult for customers to create websites that matched their vision. The outdated platform negatively impacted user experience, customer satisfaction, and business growth.
Previous System
A legacy website-building platform with restricted templates, no inline editing features, and an outdated user interface. Customers had limited control over website design and personalization.
Client Goal
Develop a completely redesigned, Wix-style DIY website builder featuring click-to-edit functionality, advanced design customization options, and one-click domain publishing, replacing the legacy platform with a modern no-code solution.
Target Users
END USERS
END USERS
B2B / B2C
APPROX. USERS
Key Features Delivered
- Visual Website Editor
- Click-to-Edit Functionality
- Colour & Design Customisation
- Multi-Website Creation per User
- One-Click Domain Deployment
- Fresh UI/UX Redesign from Scratch
Technical Challenges
Performance Optimisation
Delivering a real-time visual editor that instantly reflects design changes without page reloads required a highly optimized frontend engine capable of handling dynamic layouts and user interactions smoothly.
Security & Compliance
With multiple customers building and publishing live websites, securely isolating user data, website assets, and hosting environments was a critical requirement for maintaining platform security and reliability.
Scalability
The platform needed to support a growing number of users managing multiple live websites, requiring a scalable infrastructure capable of handling domain provisioning, website deployment, and traffic growth efficiently.
Complex Integrations
Creating a true click-to-edit website builder, where any page element could be selected and updated in real time, required an advanced frontend architecture combining drag-and-drop functionality, live content editing, DOM manipulation, and persistent state management.
Our Solution
How We Solved It
We rebuilt the client’s website creation platform from the ground up, delivering a modern no-code website builder that gives customers complete control over their online presence.
Users can create and manage multiple websites from a single account, select from a variety of templates, and customize every element with an intuitive click-to-edit interface. Text, images, layouts, and colors can be updated directly on the page, with changes displayed instantly in real time. Once complete, websites can be published to a custom domain in just a few steps, without requiring any technical expertise.
The redesigned platform significantly improved the user experience, increasing customer engagement and satisfaction. The enhanced website-building process was quickly adopted by existing users and played a key role in accelerating the client’s customer growth.
Measurable Results
User Satisfaction
Strong positive reception from existing customer base
Customer Growth
Rapid new user acquisition post-launch
Design Flexibility
Unlimited customisation replacing rigid legacy templates
Deployment Speed
Websites live on custom domains in just a few clicks
Project Execution
METHODOLOGY
SPRINT CYCLES
COMMUNICATION
POST-LAUNCH SUPPORT