StartupLabs

MutualFundWala – Fintech App

A digital transformation platform enabling 8,000+ mutual fund investors to watch, monitor, buy, and sell funds — all from one seamless app.

Client & Business Overview

INDUSTRY

Mutual Funds / Fintech

PROJECT NAME

MutualFundWala

CLIENT TYPE

SME

LOCATION

New Delhi, India

PROJECT TYPE

Web App / Mobile App

DURATION

Ongoing

About the Client: A 25-year-old mutual fund distribution company operating out of New Delhi, India. With a strong offline customer base of 8,000+ investors, the client sought a trusted technology partner to bring their services online and future-proof their business through full digital transformation.

Business Problem

Core Problem

All client servicing, fund recommendations, and transaction processing happened offline - limiting reach, creating operational bottlenecks, and offering no real-time visibility to investors.

Previous System

Manual, in-person processes with no digital touchpoint. Customer data, transactions, and portfolios were managed without any centralised platform.

Client Goal

Complete offline-to-digital transformation - enabling customers to independently watch, monitor, buy, and sell mutual funds through a self-serve platform.

Target Users

END USERS

Retail Mutual Fund Investors

B2B / B2C

B2C

BUSINESS MODEL

B2C Public Platform

APPROX. USERS

8,000+ Existing Customers

Key Features Delivered

Technology Stack

Frontend
Hosting / Cloud
Backend
APIs Used
Database
Third-party Integrations
Authentication
DevOps

Technical Challenges

Performance Optimisation

Building a responsive, real-time portfolio dashboard for thousands of concurrent users required efficient data-fetching strategies and optimised API calls to fund data providers.

Security & Compliance

Handling sensitive financial data demanded end-to-end encryption, secure authentication flows, and compliance with SEBI and data privacy standards applicable to Indian fintech platforms.

Scalability

The platform needed to support the existing 8,000-customer base while architected for growth - ensuring zero downtime during market hours when transaction volumes spike.

Complex Integrations

Integrating with mutual fund exchange APIs (BSE StarMF / MFU) required normalising inconsistent third-party data schemas into a unified format with robust error handling.

Our Solution

How We Solved It

We built a full-stack web and mobile platform that digitised every touchpoint of the client’s mutual fund business. Investors can now independently browse funds, track live portfolio performance, and execute buy/sell transactions — all from a single, intuitive interface.

The admin panel gives the client’s team complete operational control: managing users, monitoring transactions, generating reports, and automating routine notifications. AI-assisted features surface personalised fund insights, reducing the advisory load on the client’s team while improving the investor experience.

Measurable Results

Digital Adoption

8,000+ customers onboarded online

Operational Efficiency

Significant reduction in manual processing

Revenue Growth

New customer acquisition unlocked via digital reach

Platform Uptime

Continuous availability during market hours

Project Execution

METHODOLOGY

Agile / Scrum

SPRINT CYCLES

(2-week sprints / as applicable)

COMMUNICATION

Slack, Jira

POST-LAUNCH SUPPORT

Yes - ongoing maintenance

Client Feedback

StartupLabs helped us take a 25-year-old offline business and bring it fully online. Our customers can now invest anytime, from anywhere. The team understood our domain, moved fast, and delivered a platform we're proud to put our name on.
MF Logo New
Mr Shashi Kant Bahl
Founder