B2B Authenticated Reviews – Social Identity Verified Review Platform
A SaaS review platform designed to combat fake reviews by requiring users to verify their identity through social authentication before submitting feedback, while providing businesses with an embeddable review widget that can be integrated directly into their websites.
Client & Business Overview
INDUSTRY
PROJECT NAME
CLIENT TYPE
LOCATION
PROJECT TYPE
DURATION
About the Client: A US-based startup focused on addressing the growing trust issues surrounding online business reviews. As fake and unverified feedback continued to reduce confidence in review platforms, the company set out to create a more credible review ecosystem where every review could be linked to a verified social identity, helping businesses and consumers make decisions with greater confidence.
Business Problem
Core Problem
Fake, anonymous, and unverified reviews were reducing trust in online reputation platforms. Businesses struggled to demonstrate the authenticity of customer feedback, while website visitors had limited ways to determine whether reviews were genuine or manipulated.
Previous System
No existing solution was in place. Most review platforms relied on self-submitted feedback without meaningful identity verification, making review fraud and fake testimonials a common industry challenge.
Client Goal
Develop a SaaS review platform that requires reviewers to verify their identity through LinkedIn or Facebook authentication before submitting feedback. Businesses would then be able to collect and display verified reviews through an embeddable widget integrated directly into their websites.
Target Users
END USERS
REVIEWERS
PLATFORM TYPE
B2B / B2C
Key Features Delivered
- LinkedIn & Facebook Social Authentication for Reviewers
- Verified Review Submission Flow
- Embeddable Review Widget for Business Websites
- Review Creation & Listing via Widget
- Admin Dashboard
- User Management
- Real-Time Analytics
- Role-Based Access Control
- Reporting System
- Notifications
- API Integrations
Technology Stack
Frontend
- -
Hosting / Cloud
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Backend
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APIs Used
- LinkedIn OAuth API
- Facebook OAuth API
Database
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Third-party Integrations
Authentication
- LinkedIn OAuth
- Facebook OAuth
DevOps
- -
Technical Challenges
Performance Optimisation
The embeddable review widget was designed to load quickly and operate smoothly across different website platforms, ensuring a seamless user experience without negatively affecting the performance of the host website.
Security & Compliance
Integrating LinkedIn and Facebook authentication required secure OAuth implementation and compliance with platform policies. Identity information was used exclusively for reviewer verification, with appropriate controls in place to protect user data and privacy.
Scalability
The platform was built to support increasing numbers of businesses, review submissions, authentication requests, and widget views across multiple websites while maintaining reliable performance and responsiveness.
Complex Integrations
Creating a cross-domain review widget that combined social authentication, identity verification, review submission, and real-time review display required careful handling of OAuth workflows, session management, and secure communication between embedded components and the core platform.
Our Solution
How We Solved It
We developed a SaaS review platform designed to help businesses collect and display verified customer feedback directly on their own websites. Each subscribing business receives an embeddable widget that integrates seamlessly into its website, allowing visitors to submit reviews without leaving the site or being redirected to an external platform.
The platform’s key differentiator is its identity verification process. Before submitting a review, users must authenticate through LinkedIn or Facebook, ensuring that every review is associated with a verified social profile. This approach significantly reduces the risk of anonymous, duplicate, or fraudulent reviews while increasing the credibility of published feedback.
Verified reviews are displayed directly within the business’s website, providing visitors with greater confidence in the authenticity of customer opinions during the decision-making process. The result is a trusted review experience that strengthens credibility, improves customer trust, and helps businesses showcase genuine feedback within their own digital presence.
The platform gained strong adoption among businesses in the United States and Australia, positioning itself as a credible alternative to traditional review systems that rely on unverified user submissions.
Measurable Results
Fake Review Elimination
100% of reviews tied to verified social identities
Market Adoption
Widely adopted by businesses across the US and Australia
Trust Signal
Authenticated reviews displayed natively on business websites
Business Credibility
Verified review ecosystem strengthened buyer confidence at point of decision
Project Execution
METHODOLOGY
SPRINT CYCLES
COMMUNICATION
POST-LAUNCH SUPPORT