StartupLabs

2D Games Platform – Games as a Service (GaaS) Solution

A Games as a Service platform that provides game operators with access to a growing library of ready-to-integrate 2D games, enabling them to expand their content offerings and generate additional revenue without investing in in-house game development.

Client & Business Overview

INDUSTRY

Gaming & Betting

PROJECT NAME

2D Games Platform

CLIENT TYPE

Startup

LOCATION

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PROJECT TYPE

Web Application / GaaS Platform

DURATION

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About the Client: A gaming startup focused on becoming a large-scale game content provider through a Games as a Service model. Instead of developing a single title, the client required a technology partner capable of producing multiple 2D games based on their specifications while building a secure subscription platform that would allow third-party game operators to access and integrate the catalogue seamlessly.

Business Problem

Core Problem

The client needed a scalable way to develop and distribute a large catalogue of 2D games to multiple third-party platforms. Existing solutions did not combine bulk game production with a subscription-based Games as a Service distribution model, creating the need for a platform that could support both large-scale game delivery and seamless integration for partner operators.

Previous System

There was no existing platform or technical infrastructure in place. The client had defined game concepts and a clear business model but lacked the games themselves, a distribution platform, and the integration framework required for third-party operators to access and consume the content catalogue.

Client Goal

To develop a catalogue of 2D games based on the client's specifications and create a Games as a Service platform that allows third-party game operators to browse, subscribe to, and integrate games into their own platforms through a secure and scalable distribution system.

Target Users

END USERS

Online Gamers Playing via Integrated Platforms

PLATFORM TYPE

Public GaaS Web Platform

B2B CUSTOMERS

Game Platforms Subscribing to Game Catalogue

B2B / B2C

B2B Distribution / B2C Gameplay

Key Features Delivered

Technical Challenges

Performance Optimisation

Developing multiple 2D games for distribution across diverse third-party platforms required careful performance optimisation. Each game needed efficient rendering, fast load times, and broad compatibility to ensure a smooth and consistent player experience across varying devices, environments, and platform requirements.

Security & Compliance

Distributing games through a Games as a Service model required a secure integration framework to protect content and subscription access. The platform needed robust authentication, entitlement management, and access controls to ensure games were available only to authorised partners with active subscriptions.

Scalability

As the game library expanded and additional partners joined the platform, the distribution infrastructure needed to support growing volumes of concurrent game sessions across multiple integrations. The architecture was designed to scale efficiently while maintaining reliable performance, availability, and service continuity for all subscribing platforms.

Complex Integrations

Distributing a growing catalogue of 2D games across multiple third-party platforms required a flexible integration framework capable of supporting different architectures, APIs, and technical requirements. The solution needed to provide consistent game delivery, streamlined onboarding, and reliable subscription management while adapting to the unique needs of each partner platform.

Our Solution

How We Solved It

We delivered both the game catalogue and the distribution platform that powers the client’s business model. Our team developed multiple 2D games according to the client’s specifications, creating a portfolio of content ready for deployment across a wide range of gaming platforms.

Alongside game development, we built a comprehensive Games as a Service platform that enables third-party operators to browse the catalogue, subscribe to selected titles, and integrate them through a secure distribution framework. The platform’s integration layer allows games to be embedded seamlessly into partner environments, providing players with a smooth and consistent gameplay experience regardless of the host platform.

The result was a scalable content distribution ecosystem that supports ongoing growth. As new games are added and more partners join the platform, the client benefits from recurring subscription revenue while partner platforms gain access to an expanding library of engaging content that helps increase user retention and engagement.

Measurable Results

Game Delivery

Multiple 2D games built and delivered to client specifications

Platform Integrations

Games successfully integrated across multiple third-party platforms

Revenue Growth

Subscription model generated recurring revenue for client and partners

User Experience

Seamless gameplay delivered to end users across all integrated platforms

Project Execution

METHODOLOGY

Agile / Scrum

SPRINT CYCLES

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COMMUNICATION

Slack

POST-LAUNCH SUPPORT

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